People often create eCourses and online offers the wrong way.
They typically spend a lot of time and money building a program without knowing if it will sell.
Then they come to me and ask, "How can you help me sell this?"
I always respond: "Do you have proof of concept? Proof of message? What evidence do you have that the market wants this?"
Instead of investing hours and thousands of dollars into an online offer nobody wants, I recommend an alternative approach—one that’s more resilient, enjoyable, and allows you to hit the ground running by the time you launch.
