Is your content vanishing into thin air?
You work hard on it, put it out there and... crickets.
Here are 5 types of content that actually get people to pay attention (and want to work with you).
1. Challenge What They Think They Know
I'm a firm believer that disruption is the most effective way to be memorable.
Don't tell people what they already know.
If you get your audience to say "Oh wow, I've been looking at this all wrong" then you've done your job right.
When your audience thinks A, you come in and say, "Actually, B works way better."
Need help finding your disruptive angle? Use this prompt.
2. Help Them Fix One Small Problem
Give them something they can actually use today.
Not a masterclass. Not a 47-step framework.
One problem. One solution. Done.
Helpful = Relevant.
3. Show Them You Get Results They Want
Talk about a real client win.
Here's the formula: They had this problem → I helped them do this thing → Here's their life now.
Case studies aren't bragging. They're evidence you're not just making stuff up.
Don't focus on the stuff you did, as impressive as it is. Focus on the transformation. The before and the after.
4. Pattern Recognition Content
After working with enough people, you start seeing patterns.
Share them.
"I've worked with 50+ consultants and here's what I notice: The ones who grow fastest don't have the best funnels. They have the best relationships."
This shows you've got the reps. You've seen things they haven't.
You're not guessing. You know.
5. Vulnerable Stories
Tell a vulnerable story. Share the stuff you got wrong.
The time you face-planted. The lesson you learned the hard way.
People connect with your humanity.
We all pretend we have it figured out.
Then someone admits they don't, and suddenly we all exhale.
Pick One
That's it. Pick one of these five this week and create it.
Not "thinking about it." Not "planning to."
Actually create it.
That's how you stop being ignored.