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Buyer Persona

Gaining clarity over your ideal costumer and their transformation is the very first step towards creating a compelling marketing strategy.  

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  • "Not only is Hugo a top-notch marketing strategist - he is an exceptional thought partner and creative solution finder for every aspect of my business!"

    Achim Nowak

    Executive Coach 
    Briliant Best
  • "Hugo is not just a great strategist and implementer. He is caring and dependable
    We are grateful for his presence and support."

    Pier Paolo de Angelis

    CEO, Path of Azul 
    Embodied Movement
  • "Hugo and his team are a true talent. They go well beyond strategy and execution with professional-quality—Hugo helped me to deconstruct road blocks and rebuild a marketing approach authentic to my business."

    Andrew Usuki

    Corporate Governance 
    Advisor Andrew Usuki Advisors

What is an Avatar or Buyer Persona?

An Avatar or Buyer Persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. 

It provides a detailed profile of your target audience, including demographic information, behavior patterns, motivations, and goals. 

The purpose of creating an Avatar or Buyer Persona is to help businesses understand and empathize with their customers, leading to more effective marketing, sales, and product development strategies.